By wrapping a 100' extension cord around a carefully designed, laser-cut plexiglass structure, Craighton Berman manages to turn an extension cord from the garage into an accessory worthy of prime tabletop space inside the home.
It's one of those products that looks so simple when the average person sees it, yet only those with a grasp of the Industrial Designer's profession understand the amount of work that goes into making such a great idea look so flawlessly simple.
(Via Core77)
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